Rhyme Media Collective had a goal to create a visual brand that captured their positive energy and friendly attitude while still representing them as a sleek, professional, and creative public
relations company. A thorough brand guidelines document explained the visual brand and allowed for future use and expansion of the brand to remain consistent and related
Despite having a limited system of graphic elements, a great variety of layouts that offer different “moods” and “attitudes” could be created. By adjusting the scale of elements, using secondary colors in a primary role, and including imagery the designs could be given a fresh, unexpected feel.